Researched comparison
Best Order Management Software for Wholesale and DTC Brands in 2026
Cin7 is our top pick for brands that sell wholesale and DTC from one stock pool, because it combines B2B price tiers, wholesale order handling, and DTC channel integrations in one system. Core Standard starts at $349 a month, per Cin7 pricing, checked 2 Nov 2026. Zoho Inventory costs far less if your wholesale work is simpler.
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Top picks at a glance
Ranked in order. Each row names what the pick is best for, with no score attached.
- Cin7 fits brands that need B2B price tiers plus DTC orders, if $349 a month clears your margin.
- Zoho Inventory and Veeqo start cheap, but check B2B price list depth and order caps.
- Split orders and allocation rules matter more here than in DTC only setups. Test them with real orders.
- Extensiv is quote only, so compare its full quote against published Cin7, Katana, and Ordoro plans.
Compare the picks side by side
Comparison
Comparison at a glance
| Tool | Best for | Standout feature | Price range | Free plan/trial |
|---|---|---|---|---|
| Cin7 | Wholesale and DTC, one stock pool | 10 price tiers per product | $349/month | 14 day trial |
| Zoho Inventory | Low cost price lists and backorders | Partial fulfilment and backorders | Free, paid from $29/month billed annually | Free plan |
| Katana | Brands that make what they sell | Up to 100 customer price lists | Free, paid from $299/month | Free plan |
| Extensiv Order Manager | Routing across warehouses and 3PLs | Orderbots split lines by availability | Quote only | No trial listed |
| Ordoro | DTC shipping plus dropship splits | Mixed orders split by source | $59/month Express, $499/month Pro with inventory | 15 day trial |
| Veeqo | DTC heavy Amazon and Shopify brands | Free shipping, inventory from $19/month | Free shipping, inventory from $19/month | Free shipping plan |
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How we choose
How we choose
Our full method is on how we score. We considered 11 tools and shortlisted 6 that handle wholesale and DTC orders against the same stock, with a published B2B, routing, or split order workflow. We checked vendor pricing pages, help docs, and product pages on 2 Nov 2026. This is a researched comparison, not a hands on test.
This list differs from a general multichannel list. The focus is the wholesale and DTC split: different prices for the same SKU, B2B orders that must not clear retail stock, and orders that ship in parts.
Criteria and weights:
- Fit for wholesale and DTC in one system: 30 percent
- B2B price lists and customer pricing: 25 percent
- Split orders, backorders, and allocation: 20 percent
- Total cost including add ons: 15 percent
- Channel, accounting, and 3PL integrations: 10 percent
Cin7
Best for brands with two prices and two order flows on one stock pool.
Cin7 Core includes order and wholesale inventory management, per Cin7 pricing, checked 2 Nov 2026. Help docs say Core sets up to 10 price points per product, assigns a tier to a customer, and lets the sale order tier override the customer tier, per Cin7 price tiers help, checked 2 Nov 2026. Standard includes 5 users, 6,000 sale orders a year, and 2 integrations.
Pros:
- Price tiers built into Core, at customer and sale order level
- Wholesale and DTC orders in one stock system
- Unlimited inventory locations on Core plans
Cons:
- B2B portal is an add on on Standard and Pro, not in the $349 price
- Standard includes only 2 integrations, with more for purchase
- Returns authorisation is not included on Standard
Price: From $349/month for Standard, $599/month for Pro, $1,199/month for Advanced, Cin7 pricing, checked 2 Nov 2026.
Who should skip it: Brands with few wholesale accounts. Zoho costs far less.
Unique element: Help docs note static tiers do not undergo currency conversion, while calculated prices use a markup after conversion.
Pick this if: wholesale is a real revenue share and price tiers change by account.
Zoho Inventory
Best for smaller hybrid brands that want price lists and backorders at a low fee.
Standard is $29 per organisation per month billed annually, for 500 orders a month, 3 users, and 2 locations, per Zoho Inventory, checked 2 Nov 2026. Its fulfilment page describes picklists, packages, and handling partial fulfilments and backorders, per Zoho Inventory order fulfilment, checked 2 Nov 2026. You can ship in stock B2B lines now and backorder the rest. Price lists set a custom rate for specific customers.
Pros:
- Free plan: 50 orders a month, 1 user, 1 location
- Standard at $29 a month billed annually, lowest paid start here
- Partial fulfilment and backorders on the vendor fulfilment page
Cons:
- Standard caps: 500 orders a month, 3 users, 2 locations
- Premium at $79 and Plus at $129 a month billed annually raise the low start fast
- Advanced warehousing is an add on, not part of Standard
Price: Free, paid from $29/month billed annually for Standard, Zoho Inventory, checked 2 Nov 2026.
Who should skip it: Brands needing complex 3PL routing or a deep wholesale portal.
Unique element: Picklists link to bin locations, and packages can be confirmed from the mobile app.
Pick this if: wholesale is regular but simple, and volume fits the plan caps.
Katana
Best for brands that make, assemble, or kit what they sell wholesale and DTC.
Katana says you can build price lists for specific customers, auto apply them on sales orders, set pricing by percentage or fixed rate, and store up to 100 lists for 1 to 10,000 SKUs, per Katana price lists, checked 2 Nov 2026. Sales orders sit alongside production planning, so a large wholesale order drives what you make next. If you never assemble, that depth is extra weight.
Pros:
- Price lists auto apply on sales orders, cutting manual B2B price edits
- Up to 100 lists for many trade accounts
- Production, stock, and sales orders in one system
Cons:
- Free plan capped at 30 SKUs, which most wholesale catalogues pass quickly
- Core is for 1 location, with sales orders and extra locations billed by volume, per its Shopify listing
- Warehouse, traceability, and manufacturing management are paid add ons
Price: Free plan, paid Core from $299/month, Katana Cloud Inventory Shopify listing, checked 2 Nov 2026.
Who should skip it: Pure resellers with no production. Cin7 or Zoho fits better.
Unique element: Price lists support import and export, so a seasonal wholesale sheet moves in bulk.
Pick this if: you make stock and wholesale orders affect your production plan.
Extensiv Order Manager
Best for high volume brands fulfilling from several warehouses, 3PLs, or both.
Extensiv centres on logic based routing and orderbots, per Extensiv Order Management, checked 2 Nov 2026. Orderbots can assign shipping by weight and split line items by stock availability: ship what the nearest site holds, route the rest, keep the order whole in the system. Its pages also describe allocating a share of inventory per sales channel, which protects your store from a wholesale clear out. B2B price lists get little public detail, so confirm them in a demo.
Pros:
- Orderbots handle splits, shipping assignment, and routing in sequence
- Built for multiple warehouses and external fulfilment partners
- Channel inventory allocation protects DTC availability
Cons:
- Quote only. No Order Manager price is published on the pages we checked
- No free trial listed in the vendor material we checked
- Public pages focus on routing, not B2B price lists
Price: Quote only, Extensiv Order Management, checked 2 Nov 2026.
Who should skip it: One warehouse brands with a few hundred orders a week.
Unique element: Its named orderbot example is split line items by stock availability, stated plainly on a public page.
Pick this if: location choice is your daily problem and split orders are common.
Ordoro
Best for DTC led brands that add supplier routed orders and ship a lot themselves.
Ordoro lists Express from $59 a month, Pro from $499 a month with inventory management, dropshipping, kitting, and purchase orders, and Enterprise from $999 a month with vendor portals and inventory allocation, per Ordoro ecommerce logistics platform, checked 2 Nov 2026. Its shipping page lists free Essential for 100 orders a month, Advanced at $59, and Premium at $149, per Ordoro shipping pricing, checked 2 Nov 2026. Mixed orders split between your warehouse and a supplier via a vendor portal.
Pros:
- Batch labels, barcode scanning, and automation rules on paid shipping plans
- Mixed order splits between warehouse and dropship supplier
- Free Essential shipping plan for a 100 order a month test
Cons:
- Inventory sits on Pro from $499 a month, not Express at $59 a month
- Vendor portals and allocation sit on Enterprise from $999 a month
- No customer facing wholesale storefront in material we checked. Vendor portals serve suppliers, not trade buyers
Price: Express from $59/month, Pro from $499/month, Enterprise from $999/month, Ordoro ecommerce logistics platform, checked 2 Nov 2026.
Who should skip it: Brands whose main need is B2B price lists and a wholesale portal.
Unique element: Ordoro tracks physical, committed, and available stock per SKU, so orders commit stock at import.
Pick this if: shipping and dropship splits drive your day and B2B entry can stay manual.
Veeqo
Best for DTC heavy brands on Amazon and marketplaces that do light wholesale by manual order.
Shipping is free, with unlimited users, SKUs, warehouses, and locations, per Veeqo pricing, checked 2 Nov 2026. Inventory from $19 a month adds automated sync across channels, forecasting, and digital picking. High Volume from $350 a month adds ERP integrations such as NetSuite and an account manager, per the same page. The limit is wholesale: the pricing page lists no B2B price lists, tiers, or wholesale portal, so trade pricing is manual work.
Pros:
- Free shipping, unlimited shipments, up to 5 percent back in Veeqo Credits
- Inventory from $19 a month for cross channel stock sync
- Bulk ship up to 100 orders in one click
Cons:
- No B2B price lists or wholesale portal listed on the pricing page we checked
- Free plan does not include inventory sync. That sits on paid Inventory from $19 a month
- ERP integrations sit on High Volume from $350 a month
Price: Free for Shipping, Inventory from $19/month, High Volume from $350/month, Veeqo pricing, checked 2 Nov 2026.
Who should skip it: Brands where wholesale is more than a small side channel.
Unique element: Up to 5 percent back in Veeqo Credits on the free shipping plan, a label cost offset.
Pick this if: DTC shipping cost dominates, wholesale is few orders, and you want cheap stock sync.
Questions buyers ask first
Which tool is cheapest for a hybrid brand?
Zoho Inventory is cheapest on a published paid price: Standard at $29 a month billed annually, with a free plan below it. Veeqo shipping is free, with inventory from $19 a month. Cheap changes as wholesale grows. If staff spend hours fixing B2B prices by hand, a low plan without your price workflow is not cheap in practice.
Which tool handles split orders best?
Extensiv and Ordoro describe splits most clearly. Extensiv orderbots split lines by stock availability across warehouses and partners. Ordoro splits a mixed order between warehouse and dropship supplier. Cin7 and Zoho handle related work through allocation, backorders, and partial fulfilment. Pick by why you split: warehouse, supplier, or stock shortage.
Which tool is best if you only add wholesale this year?
Start with a tool that fits DTC today and adds price lists without a rebuild: Zoho for low cost, or Katana if you make your products. In the trial, add one price list, one backorder rule, and one split shipment test. If those need workarounds, do not sign hoping wholesale stays small.
Buyers guide
- Wholesale share of orders and revenue last month, counted apart from DTC.
- How many B2B price lists you maintain and who approves a change.
- A stock rule in writing for stock protected for DTC.
- Split rules: when to ship in parts and who pays extra parcel cost.
- Backorder flow for a 20 line wholesale order with 3 lines out of stock.
- Total cost: plan plus portal, locations, sale orders, add ons, onboarding.
- Day one integrations: store, marketplace, accounting, warehouse, 3PL.
- Exit: can you export orders, customers, and price lists?
Frequently asked questions
How much does order management software cost for a wholesale and DTC brand?
Published prices range from free Veeqo shipping and Zoho Inventory Standard at $29 a month to Cin7 Core Standard at $349 a month. Extensiv is quote only and can cost more with routing and warehouses. Model cost at combined wholesale and DTC volume, including B2B portal, location, and sale order add ons.
Can one system handle wholesale and DTC orders together?
Yes, if one stock pool carries different rules by channel. You need B2B price lists for wholesale, retail prices for DTC, and allocation so a large wholesale order does not clear stock promised to your store. Cin7, Zoho Inventory, and Katana support price lists. Extensiv and Ordoro focus more on routing and split fulfilment.
Which tool is best for B2B price lists?
Cin7 Core lets you set up to 10 price points per product and assign a tier to each customer, per its help docs. Katana lets you build up to 100 customer price lists. Zoho Inventory price lists apply a percentage change or a custom rate per item. Pick by how many wholesale prices you maintain.
How do split orders work when stock sits in two places?
A split order divides one order into two or more fulfilments from different warehouses, suppliers, or stock pools. Extensiv orderbots split line items by stock availability, and Ordoro splits a mixed order between your warehouse and a dropship supplier. Splitting cuts waiting time but raises parcel cost, so set a rule for when part shipment is worth it.
When should a brand move off spreadsheets and a single store dashboard?
Move when wholesale and DTC fight over the same stock, staff retype B2B orders by hand, or a split order needs three emails to resolve. Count weekly manual order edits and stock corrections for one month. If that work takes more than a few staff hours a week, or causes oversells, a dedicated system usually pays.
Sources
- Cin7 pricing, checked 2026-11-02
- Cin7 Core pricing and price tiers help, checked 2026-11-02
- Zoho Inventory, checked 2026-11-02
- Zoho Inventory order fulfilment software, checked 2026-11-02
- Katana price lists, checked 2026-11-02
- Katana Cloud Inventory Shopify listing, checked 2026-11-02
- Extensiv Order Management, checked 2026-11-02
- Ordoro ecommerce logistics platform, checked 2026-11-02
- Ordoro shipping and order management pricing, checked 2026-11-02
- Veeqo pricing, checked 2026-11-02