Researched comparison
Best Shopify Review Apps for Beauty Brands in 2026
Okendo is our top pick for beauty brands, because it turns skin type and skin tone answers into review filters that help shoppers find a true shade match. Judge.me is the better pick on a tight budget. Okendo Essential starts at $19 a month for up to 200 orders, per Okendo Shopify listing, checked 2 Nov 2026.
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Top picks at a glance
Ranked in order. Each row names what the pick is best for, with no score attached.
- Okendo fits brands that sell on skin type and shade match, if order band pricing clears your margin at launch volume.
- Judge.me keeps review cost flat at $15 a month, for stores that do not want an order band bill.
- Photo and video tools differ by tier. Check which plan gives you video before you budget.
- Yotpo and Stamped charge suite level prices. Buy them for syndication, loyalty or NPS, not basic collection.
Compare the picks side by side
Comparison
Comparison at a glance
| Tool | Best for | Standout feature | Price range | Free plan/trial |
|---|---|---|---|---|
| Okendo | Skin type and shade filtering | Attributes turned into review filters | $19/month | Free plan to 50 orders/month |
| Judge.me | Flat low cost at any volume | Unlimited photo and video reviews on free plan | Free, Awesome $15/month | Free plan |
| Loox | Photo first galleries | Discount for photo reviews, visual sorting | Free, Convert $49.99/month | Free Beginner plan |
| Fera | Low entry price, media reviews | Photo and video reviews with AI moderation | $9/month | Free trial, no free plan |
| Yotpo Reviews | Reviews plus loyalty, one vendor | Seller Ratings and retail syndication | Free to 50 orders, from $15/month | Free plan to 50 orders/month |
| Stamped | In-email collection and NPS | In-email forms, Q&A, sentiment analysis | $199/month | No free plan on website pricing |
Scroll sideways to see the full table on a small screen.
How we choose
How we choose
We considered 14 review tools and shortlisted 6 with photo or video reviews and a public price or clear quote route. We checked the vendor pages, pricing pages, help docs and Shopify listings between 28 Oct and 2 Nov 2026. This is a researched comparison, not our own product test. Read how we score apps on Picklynx for the full method and see other picks in our ecommerce apps hub.
Criteria and weights for this category:
- Fit for the beauty review job, including photo reviews and shade questions: 30 percent
- Total cost at typical volume, including order band jumps and add-ons: 25 percent
- Display and filter quality, from docs and vendor pages: 20 percent
- Integrations with Shopify, Klaviyo and helpdesk tools: 15 percent
- Moderation, reporting and support terms: 10 percent
Pick this if: shade and skin fit drive your product page questions.
Okendo
Best for beauty brands that sell on shade and skin fit, not just on praise.
Okendo collects attributes at review time, such as skin type and skin tone, and turns them into filters on the review display, per Okendo Shopify listing checked 2026-11-02. A foundation shopper can then read only reviews from buyers like them. Photo and video reviews and sister products sit in the same account.
Pros:
- Attribute answers become on-site filters, the core beauty use case
- Photo and video reviews sit with the attribute data in one display
- Sister products share the same customer record
Cons:
- Essential stops at 200 orders a month, then Growth jumps to $119 a month for up to 1,500 orders
- Google Shopping, Seller Ratings and the Klaviyo link are add-ons for Reviews on the vendor pricing table, so $19 is rarely the full cost
- Shopify only, so a storefront on another platform needs a second tool
Price: Free plan to 50 orders a month, Essential from $19/month and Growth $119/month, Okendo Shopify listing, checked 2026-11-02.
Who should skip it: Brands whose products do not vary by skin, hair or body type.
Unique element: Bundle discounts apply when you buy three Okendo products or the full platform, per its pricing material.
Pick this if: shade match questions drive your support tickets and shade return rate.
Judge.me
Best for beauty brands that want unlimited reviews at one flat price.
Judge.me gives unlimited product and store reviews and unlimited photo and video reviews on its free plan, with rich snippets and carousels, per Judge.me pricing checked 2026-11-02. Awesome adds custom questions, product grouping, coupons, referrals, SMS requests and Google Shopping, plus integrations that include Klaviyo and Gorgias, per the same page. For a brand grouping shades under one product, grouping matters more than a fancy gallery.
Pros:
- Awesome is $15 a month flat, with no order bands and no review caps
- Photo and video reviews are included on the free plan
- Support is 24/7 by chat and email on both plans
Cons:
- Custom questions, product grouping, coupons, referrals, SMS and the Klaviyo link all sit on Awesome, so free is display and collection only
- Reviews only. Loyalty, quizzes and surveys need a second vendor
- Google Seller Ratings is not named on the pricing page we checked, so confirm it before planning paid search around it
Price: Free plan, Awesome $15/month flat, Judge.me pricing, checked 2026-11-02.
Who should skip it: Brands that need attribute filters like skin tone on day one.
Unique element: The pricing page states that $15 per month is the most you can ever pay Judge.me, the only flat ceiling here.
Pick this if: your volume swings with launches and you want the review bill to stay still.
Loox
Best for beauty brands where the photo sells the product.
Loox builds its flow around visual proof. Its pricing page lists review request emails and a discount for photo reviews on Beginner, per Loox pricing checked 2026-11-02. Convert adds smart visual sorting, review highlights, video reviews, Google Shopping and referrals, per the same page. A discount tied to a photo can lift photo review share, the content your ads reuse.
Pros:
- Discount for photo reviews is built into the entry plan
- Visual sorting and highlights push your best photos to the top
- Free Beginner plan lets a new brand collect photo reviews before paying
Cons:
- The plan comparison on the pricing page caps Beginner at 500 total orders, so an established store uses up the free route fast
- Video reviews, Google Shopping and branding removal sit on Convert at $49.99 a month or above, a hard jump from free
- After Convert, Unlimited at $299.99 a month is a wide jump
Price: Beginner free, Convert from $49.99/month and Unlimited $299.99/month, Loox pricing, checked 2026-11-02.
Who should skip it: Brands that sell on scent or ingredients, where long text reviews beat photos.
Unique element: The pricing page lists AI review stories and a video slider widget on higher plans, turning photos into short content.
Pick this if: photo review share is your main metric and your team reuses customer photos in ads.
Fera
Best for small beauty brands that want media reviews live fast for under $10 a month.
Fera lists unlimited reviews on every plan, with photo and video reviews and AI moderation from Startup, per Fera pricing checked 2026-11-02. Its plan comparison covers media gallery and Q&A widgets, discount incentives and Google and Facebook review sync. Startup covers up to 200 orders a month.
Pros:
- Startup is $9 a month with unlimited reviews and AI moderation
- Photo and video reviews are included on all plans, per the pricing page FAQ
- Yearly billing cuts Startup to $7 a month
Cons:
- There is no free plan. The pricing page FAQ says Fera no longer offers one
- Startup stops at 200 orders a month with basic customization only, so a growing brand moves to Small at $29 a month
- Product grouping sits on Medium at $99 a month, which matters for wide shade ranges
Price: Startup $9/month, Small $29/month and Medium $99/month billed monthly, Fera pricing, checked 2026-11-02.
Who should skip it: Brands that need a free plan first, or product grouping on a small budget.
Unique element: The pricing page carries a sales gain calculator that estimates conversion gain from your monthly revenue.
Pick this if: you need photo and video reviews this week and orders stay under 200 a month.
Yotpo Reviews
Best for larger beauty brands that want reviews, loyalty and retail reach from one vendor.
Yotpo Reviews collects product and site reviews with in-mail requests. Its pricing page puts photo and video collection and Google Shopping on Starter, with custom questions, Seller Ratings and the AI review summary on Pro, per Yotpo pricing checked 2026-11-02. Higher tiers add syndication across domains and retail syndication, per the same page.
Pros:
- Google Seller Ratings sits inside Pro, not as a separate add-on
- Retail syndication suits brands whose reviews must show at partner stores
- Loyalty is sold by the same vendor, with a bundle route
Cons:
- Price rises with order volume. The FAQ starts paid plans at $15 a month, while plan cards at up to 500 orders show Starter at $89 and Pro at $169
- The free plan stops at 50 orders a month and photo and video collection starts on Starter, not free
- Premium and Enterprise are quote only, with no public price
Price: Free to 50 orders a month, paid from $15/month at the entry band and $89/month for Starter at up to 500 orders, Yotpo pricing, checked 2026-11-02.
Who should skip it: Small brands that only need reviews.
Unique element: Pro lists product sampling as a paid add-on to gain more reviews, a fit for brands that seed new shades.
Pick this if: you sell through retailers, need Seller Ratings for paid search, and want loyalty under one contract.
Stamped
Best for beauty brands that want shoppers to write the review inside the email.
Stamped Reviews lists in-email review collection, photo and video UGC, community Q&A, NPS and sentiment analysis, with Google Product and Seller Ratings in its feature list, per Stamped pricing checked 2026-11-02. The in-email form cuts the click to a landing page, which can lift response rate on repeat buys. Reviews, Loyalty and Repeat are separate subscriptions on that page.
Pros:
- In-email forms cut friction for repeat buyers on routine products
- Q&A, NPS and sentiment tools sit in the same reviews product
- Support runs 7 days a week, per the pricing page
Cons:
- Website pricing starts at $199 a month for Reviews, far above every other tool here
- Loyalty and Repeat cost extra. Multi-product access starts at $798 a month on the pricing page
- Plans include up to two domains, and each extra domain costs $100 a month
Price: Reviews $199/month on website pricing, Stamped pricing, checked 2026-11-02. Smaller self serve plans are sold through its Shopify listings, so check your band there.
Who should skip it: Small stores and new brands.
Unique element: Plans include up to two domains, with the first month free for each additional store.
Pick this if: response rate is your weak metric and in-email forms plus NPS are worth a premium fee.
Questions buyers ask first
Which review app is cheapest for a beauty brand?
Judge.me is cheapest at scale, because Awesome stays at $15 a month at any volume. Fera is cheapest to start at $9 a month, but Startup stops at 200 orders. Okendo, Loox and Yotpo look cheap at entry and then move with orders. Work out cost per 100 orders at launch month volume before you pick.
Which app is best for photo and video reviews?
Loox is built for photos first, with a discount for photo reviews and visual sorting that pushes images up the page. Judge.me and Fera include photo and video reviews at low cost, Judge.me on its free plan and Fera on its $9 plan. Yotpo puts photo and video on Starter, not free. Loox holds video for Convert at $49.99 a month.
Which review app fits your monthly review volume?
Use order volume, not review count, because most tools here price by orders.
| Monthly orders | Best fit | Why it fits | Cost at that volume (checked 2026-11-02) |
|---|---|---|---|
| Up to 50 | Judge.me Free, Okendo Free or Yotpo Free | Collect free while you learn response rate | $0 |
| 51 to 200 | Okendo Essential or Fera Startup | Attribute filters on Okendo, lowest media price on Fera | $19/month Okendo, $9/month Fera |
| 201 to 500 | Judge.me Awesome | Flat fee while order band tools climb | $15/month |
| 501 to 1,500 | Okendo Growth or Judge.me Awesome | Growth keeps filters, Awesome keeps cost flat | $119/month Okendo, $15/month Judge.me |
| Over 1,500 | Yotpo Pro, Okendo Power or Judge.me Awesome | Syndication on the suites, flat cost on Judge.me | $299/month Okendo Power, Yotpo by volume, $15/month Judge.me |
If your volume sits near a band edge, price the band above too. One launch week can move you up a tier.
What should beauty brands check in a trial?
Run the trial on real shades and real skin questions, not on one plain product. Post a review with a photo in poor light, ask a shade question, and filter reviews by skin type. Check how a review with an irritation report is held for moderation. If shade grouping or photo display needs a workaround, it will cost staff time at launch.
Buyers guide
- Orders in your busiest launch month, since most plans price by orders.
- Total cost at that volume, with add-ons for Google Shopping, Seller Ratings and email links.
- Which plan tier you need for photo and video reviews.
- Skin type, skin tone and shade questions, and whether answers become filters.
- How reviews group across shades of the same product.
- Discount rules for photo reviews, and how the offer is shown to shoppers.
- Import path for your current reviews, with photos and dates kept.
- Contract term, domain fees and data export if you leave.
Frequently asked questions
How much does a Shopify review app cost for a beauty brand?
Most beauty brands pay between free and $119 a month, set by order volume rather than review count. Judge.me is flat at $15 on Awesome. Okendo starts at $19 for up to 200 orders, and Yotpo starts at $15 before rising with orders. Price your busiest launch month, not a quiet month.
Do beauty brands need photo and video reviews, or is text enough?
Photo and video reviews matter more in beauty than in most categories, because shoppers judge shade, texture and finish on real skin. Text still answers scent, irritation and how long a product lasts. Track photo review share and product page conversion together. If photos rise but conversion does not, your gallery placement or sort order needs work.
Which review app is best for skin type and shade questions?
Okendo is the strongest fit, because it collects customer attributes such as skin type and skin tone at review time and turns them into filters on the review display. That lets a shopper with dry skin or a deeper skin tone read only matching reviews. Judge.me offers custom questions on Awesome, but not the same attribute filter view.
When should a beauty brand switch review apps?
Switch when the bill or the questions stop fitting your range. Warning signs are order band fees jumping after a launch, photo reviews stuck on a paid tier you did not budget for, and staff copying reviews into spreadsheets to answer shade questions. Re-check review volume, photo share and shade return rate before you move, then import your reviews.
Can a review app cut shade related returns for a beauty store?
It can help, but it will not fix a poor shade chart. Reviews that name skin tone, undertone and shade worn give the next shopper a closer match than a swatch photo alone. Pair that with a clear shade guide, then watch shade return rate and exchange rate by product for one launch cycle before you judge the change.
Sources
- Okendo Shopify App Store listing, checked 2026-11-02
- Judge.me pricing, checked 2026-11-02
- Loox pricing, checked 2026-11-02
- Fera pricing, checked 2026-11-02
- Yotpo pricing, checked 2026-11-02
- Stamped pricing, checked 2026-11-02